Pros of Digital Licensing
E-commerce has become a huge and hit business in the Internet platform. Delivery of digital content such as movies, videos and music is a known method thus becomes essential in E-commerce and online marketing. Over the Internet, without the existence of a clerk at the sale point is of advantage especially in selling products to consumers. It helps the business to reach wide range of consumers thus reduces operating cost.
By definition, a license allows someone to use, resell and copy an item such as digital content. It is of paramount importance to get a license in order to use protected copyrighted electronic material. It permits the user to gain access to any protected digital material. In the marketplace of digital content, the fundamental aspect has been licensing. It is a lawful means since the content owners have the influence in the value of their assets. As a result, the content-hungry digital platforms and networks can access necessary content to drive revenues and market consumption.
Digital licensing is used for some reasons: (1)it is necessary for copyright holders to protect their digital content from piracy, and (3)it provides manufacturers of digital technology their due compensation and secure assurance that their technologies are not pirated.
Additionally, here are the facts about digital licensing. First, the labels and publishers license separately. In the streaming approach, a digital service provider is in need of a license to cover the label’s sound recording rights but not exploit them. So, they need to get two licenses from both the labels and publishers to be able to sort the sets of music rights. Next, a stream exploits reproduction and performing rights. With that, there is a need to get two licenses just to cover the song rights. Third, the revenue share of streaming is based on consumption share.
Yet, music, video clips and movies are not just the means for digital licensing but driver’s and plate licensing of a car and in software are applicable for digital licensing. In this era, you can book bus tickets here and many other things through digital licensing. Thus, digital licensing does not benefit the content owners financially but even to the consumers by living a stress-free and comfortable life.
If you are a copyright owner of a work such as an article, blog and vlog posts, or a photograph, you must get a license to make money out from it by permitting others to use it. Thus, if you are a content owner of an article, blog posts or a picture, you can make money out from it by authorizing others to use it but first you must be able to get a license.
As a closing note, ensuring that a digital content is legally licensed is already a big task. It involves understanding, knowledge in explaining the terms clearly and getting a support from the upper management.
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