You try with all your might to sound relevant in the internet community with the hopes of creating a following for your brand. It looks so easy breaking the internet and some people didn’t even intend on getting that much attention, but why are yours not getting any at all?
Congratulations to you for coming across this useful guide because it was made exactly for you.
We’re going lay it out in the open right away: you haven’t created a unique brand voice. Think about your identity as a brand and the people you want to reach, and let that be the starting point of forming your individual brand voice.
To give you ideas on how to do it properly, read on for this useful guide of voice branding. Here are a few examples:
Wendy’s Twitter Account
Wendy’s has been referred to as the queen of the app because of tweet after tweet of subtle insults and severe shade.
We concur with all of this and in fact, we think Wendy’s remains unbeatable when it comes to tweeting.
The brain behind the brilliant tweets is Amy Brown, the social media coordinator to whom all credit is due.
Wendy’s traces its Twitter fame roots to the second day in January 2017 when they put out a well-meaning tweet about their fresh beef never being frozen.
Until out of the blue, @NHride replied to the tweet saying that their beef is frozen and everybody knows it and are laughing at them.
Wendy’s tweeted back a gentle confirmation that they never use frozen beef, to which @NHride replied that Wendy’s must be delivering it on a hot truck.
To make the slightly long story short, the user shot Wendy’s a tweet that elevated McDonald’s, making Wendy’s reply with the unforgettable tweet: “”You don’t have to bring them into this just because you forgot refrigerators existed for a second there”.
After that encounter, Wendy’s kept giving the world a regular dose of laughter, ending up featured in Buzzfeed and other such platforms.
This useful guide says that tip number one is to be a bit laidback – you don’t have to be always serious just because you’re running a business account.
The Legendary Nike
Nike’s ads usually go along the lines of a creative shot of an athlete making sporty look absolutely aesthetic. But one of their more recent ads stars Colin Kaepernick, the NFL player that refused to stand for the flag for the Black Lives Matter movement. Colin’s actions led to more black players doing the same, causing many companies to boycott the NFL – except Nike.
This is speaks volumes of Nike’s brand voice – a voice that stands against prejudice and injustice.
This useful guide gives you another tip based on this brand: don’t be afraid to break stereotypes.
Last of all this useful guide tips is: you don’t have to have the best brand voice in your niche, as long as you know your brand and you know your audience, you can craft whatever brand voice you think best fits.