How to Appropriately Use Fonts In Web Design
The website has more print medium than any other communication medium. Since the print medium is dominating it has to be used appropriately to make the site attractive and meet its purpose. Some sites provide font designers to web developers to make work easy for them. These tips will enable you to know how to use fonts the right way for web design.
Find out about the identity that the organization wants to hold in the market before you choose a font for its site. This is relevant when creating a logo for your client’s website. Some want to show that they are traditional, respectable and reliable organizations; therefore use designs that have been in use since back in the days such as Times New Romans. Use fonts that have less resemble handwritings with more bolds and thin profiles for customers who are modern and progressive. There are many other identities of brands that will need a variety of fonts for their websites.
The font design should be suitable for the customers who will be using the website. Choose traditional fonts like New Times Roman, Calibri, and many others are suitable for a website that would be mostly used by older people. The message of the website can make a font suitable for all types of audiences.
There are many readable font designs for web design that you can use. Customers will abandon the website if they find it difficult to read the font design you are using. You can use texts of a different color when you want the links and other essential texts to stand out. There are various creative ways of using a font for web design aside from color such as font size, bold, italics and many more. You should be consistent with the font design that you choose for website.
Find a font that is versatile in that you modify the design but not change to another. The screen sizes of different devices are different; therefore, make sure that the font design you use can be read on all the screens of all devices. If you choose a size, bolding or underlining the titles, stick to that format throughout the website. Some font design increase or decrease in size depending on the size of the screen of the device which makes it difficult for some customers to read.
Leave enough space between the lines. The standard line space should be 150% of the font size. Ensure there is enough white space on the site to give readers time to pause as they read. Allow the reader to digest the information they read before you introduce another idea by using white spaces. You give an excellent impression to the reader with the classy layout of the content on the site because of the white spaces. Do not use too many white spaces because the site will appear as if it lacks enough content.
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