What Research About Can Teach You

August 9, 2019


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To Advertise on TV or Not to?
Can TV advertising still work? This one question has boggled advertisers all over the world. The media that can reach as many people as possible is the best to work with. Relying on TV to get the message and ad out there has always been the way to go for many advertisers but it has become a matter of concern in the recent past. The changing digital trends have left doubt in the minds of many advertisers. The fact is that TV advertising is still an exceptional way to advertise. The average household in every country still sits down to watch TV as much as the old days and this translates to a large audience. If you are on the fence on this issue, then it is important to understand more details on this. Now onto answering this question; to advertise on TV or not?
People are still watching a lot of TV and doing so has always been ranked as one of the most popular leisure activities. What this means is that there is always an audience at any given time and so there are millions of people that an ad can reach at this same time. There are peak times when almost everyone is watching television like during high profiles games and TV shows, but advertising at such a moment can be very expensive. TV advertising is therefore still relevant because TV is still popular in many households and when done right with the right details put in place, then there is a major impact.
A TV audience is a captive audience. When advertising, this is one of the key features that should come to mind. People watching TV will stay tuned and watch the adverts unlike what happens on other platforms. They are able to do this easily because they are waiting for the shows they are watching to recommence.
Effective targeting is critical and is a great determinant in successful marketing. Is it possible to target a particular demographic when advertising on TV? If an effective analysis is done, it is easy to identify who watches what and at what time, then the ad can be placed accordingly with the target audience in mind. Find out more details about this here.
The result is in the proverbial pudding. There is a lot that TV advertising has managed to achieve, that is, boosting brand recalls, driving internet traffic, and generating sales. There is a high return of investment that has been realized by many of the companies that have used TV ads. The details of what goes where and why may be hazy for many of those who invest in it but TV advertising has proven to be worth it.