You find that physical retailers are constantly fighting with online retailers in order to retain their customer base. On the other hand, that fighting has forced the retailers to evolve and exceed customers expectations faster than ever. In this article, we are going to look at some of the tips for bringing your in-store marketing into the 21st century.
First of all, we have sustainability. It is essential to note that in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid the worst effects of climate change. This way you will realize that sustainability is more than just a buzzword. Some companies such as REI have taken active steps to lessen their environmental impacts by expanding rental programs. This will require you to take steps in making your company green if you want to join the new marketing era.
Besides, brand-as-a-culture. You should be aware that Americans sees as many as 4,000 ads per day. There is a need for consumers to sort out the noise and find brands they are willing to return to. It is true that nowadays brands position themselves as keepers of culture because people nowadays shop with their emotions. This will require you to take a good look at your target audience to achieve this with your brand. In this case, you will have to examine who they are, what they care about and what values drive them.
Elevating in-store experiences through digital is another tip. In this case, you should use digital to create a complete experience that gives the customers exactly what they are looking for. You can go for smart signs with Raspberry Pi digital signage. The other thing that you should do is to create interactive maps or use augmented reality to take customers into a whole new world. Some retailers have even released a phone app allowing women to visualize clothing items.
Apart from that, loyalty gets an updawgat vate. You find that customers want more value for the money in order to justify their continued membership in the loyalty program. You should make an effort to provide a totally personalized experience through your loyalty program. One good thing with this is that it will eliminate the need to wait for your order and eliminate to wait to pick it up. It is vital to ensure that the program is better than any regular customer will look at it and want to join.
Last but not least, we have bolder ad campaigns. In this case, you should make a statement with your ads about who you are and what your company stands for.