Across the world, there are over 3 billion people with social media accounts. Such massive numbers mean that it is impossible to ignore the role of social media in our daily lives. When you run a business in modern times, but it is not on social media, you need to get on it immediately. Here are some of the most enormous benefits that come with social media marketing.
The number one benefit of using social media marketing is the fact that this enables you to improve brand’s recognition by getting the name of your company out there. When your brand becomes more recognizable and popular, it will be seen as trustworthy, and it is likely to stick in people’s mind for more extended periods of time. One will utilize tools such as hashtags to ensure that their posts are filtered into like-minded timelines and newsfeeds. On Twitter, one needs to check the trending bar and see what most people are talking about, and use the trending tags to reach even more people. Irrespective of the size of your company, when you spend on social media marketing, you can enhance brand awareness. Whether it is a global, corporate juggernaut such as Coca-Cola or this trusted company operating out of Palm Harbor, FL, social media can be instrumental in increasing brand awareness.
At its nature, the primary aim of marketing is conversion. Conversion is when the target audience comes across the marketing messages and performs the desired actions such as making a purchase. With a tap of finger or a click of a key, a custom has a chance to react to your posts, and this is one of the best reasons why social media has higher chances of conversion. Another way that social media increases conversion for your company is by providing the chance to interact with the customers directly, and this means that social media humanizes your company.
According to a survey, over 84% of social marketers indicated that they experienced increased traffic after putting as little as six hours of effort per week. While this stat indicates that the power of social media as a marketing tool, it also emphasizes the adage- work smart, not hard. Putting only one hour per day can lead to increased traffic to your website.
The best part of social media marketing is the fact that it gives the customers a more personal experience. The business can make a user feel special by giving them a mention whenever they react positively to social media posts, and this fosters a strong relationship between your brand and the customers. The business is also able to take proactive measures whenever there are complaints from the customers about the products and services, and this builds its reputation by showing the customers that you care about your services and the customers.