How Bricks and Mortar Stores Can be able to Collect Their Customers Data
The market share of electronic commerce has dramatically grown. It is able to reach out to its customers effectively and to also grow the business by using all manner of data analysis strategies. When it comes to sales growth, however, blocks and mortar stores along the streets are still behind. This is because of the hardships they face when trying to match the skills of collecting customers data that their online competitors have. However, the bricks and mortar businesses are trying hard. There are new and innovative ways of obtaining their customer’s data that they are coming up with.
These ways will make it easier for them to analyze the numbers and come up with the means of ensuring that their customers are fully satisfied and also allow them to make more money in the process. The kind of resources and marketing strategies that were prior just enjoyed by online stores are nowadays being applied by the brick and mortars retailers. One way that many of these bricks and mortar stores are using to collect customers data and track their shopping habits, is through free Wi-Fi. These customers are supposed to use their email address to use the store’s Wifi. This enables the store to develop than an email database that will later be used for marketing purposes.
The login and off a specific customer can help them to determine how often and how long they take in their stores. If you can link the purchasing data with the email address of a customer this can give you even more details. Using tracking software together with security cameras is another way of collecting customer’s data. There is software that is cheap and easily available in the market for purchasing. The buying habits of a customer and the type of products they are interested into can, therefore, be tracked and monitored through this.
Together with already existing security cameras, this tracking software records the movements of a customer and also gets to identify the hotspots where they like to remain for long. For better retail execution, you can use this data to put profitable products in these spots or signs for special promotions. You will note that the final method through the use of functions and loyalty schemes. This method has been there for so many years. However, the data collecting tools have just been developed recently. By hosting such an event, you can ask your customers to volunteer their data which you can later use for marketing purposes.