: 10 Mistakes that Most People Make

August 9, 2019

Arts & Entertainment

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The Perfect Method for a Successful Rebranding Strategy

Even when your target market has changed, or you have pivoted to offering a new product or service, the fact remains that your marketing strategy is no longer working for your company. One thing that most of the people would not like is to lose the clientele they have built for many years because of poor rebranding strategy. Here are some of the tips that will guide you through a successful rebranding.

For a successful rebranding, you should start with your customer base. Being that you are not serving the same customer base you did when you first opened doors it will be essential that you re-evaluate your customer base. Perhaps you have greatly expanded your target market, and your current branding is only relevant to a smaller consumer niche. Besides, the re-evaluation may also help you realize a serious gap between the people you thought were buying your products and the ones who really are. Therefore, you should get to know your new market by following them on social media, read your online reviews, engage with them in the comments section of your blog posts and send out customer surveys. With this, you will be in a position to know the kind of contents, marketing tactics, product, and services that your target market is likely to respond to.

Besides, you should also decide on what needs an update. It is essential to note that many brands see a logo redesign as an essential part of the rebranding strategy. Here you will have to update your logo to reflect your new branding style but close enough to the original for your market to recognize. It is essential that you update all of your online presences once you have settled for a new logo. Not only that but you should also update your motto, product listing, your blogs as well as your business cards among others. Apart from that, you should also update your social media profiles to reflect new changes to your logo and branding strategy.

Apart from that, you should spread the word. One thing that you should know is that the entire rebranding exercise is one thing that you can do without letting the market know, but this is risky because you will be confusing the people and you will also miss on vital marketing opportunity that rebranding can offer to your business. For instance, you can drop a hint on your brand relaunch on social media accounts by telling them that something big is coming. Apart from that, you can also create short videos that feature small segments of your new logo or any new product that you plan to offer.

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